If your website does not appear in the index, it cannot be found by users. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year. New content and developmental changes are made almost daily with a large website. It’s equally important to continue to monitor the website and its performance in search engines. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS.
Step 8: Run page speed analytics
- If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help.
- With everything in one place, it’s also easier to spot patterns and draw connections.
- Make your content helpful and original to increase the chances of Google indexing those pages.
Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines.
Best free technical SEO tools
It’s also a great way to keep your website up-to-date with the latest developments in search marketing and on top of the competition. Next, I manually analyzed the search results for those keywords, carefully reviewing the content of top-ranking pages. I compared their content against ours, taking detailed notes on differences in structure, depth, and relevance.
Check the number of HTTP requests your site makes, as too many can slow it down. Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously. Review your files for unused CSS or JavaScript that could inflate load times and unnecessarily increase file sizes. Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users.
The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative). Afterwards, I added alt text to all other images that were missing it.
This SEO Anomaly type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords. Auditing internal links involves analyzing link structure for proper navigation, user experience, and link equity distribution. Screaming Frog is a powerful and widely-used SEO tool that crawls and analyzes websites to provide insights into various aspects of on-page and technical SEO. Again, this issue refers to both internal and external links and essentially means a page has no links from it at all.
We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links. These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions. Key insights were placed prominently to meet user expectations immediately. Outdated and irrelevant articles were removed to eliminate clutter and improve the overall site quality.
What determines SEO audit pricing?
For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help. As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more.